philthy

Concept Development for Product Design
Gretchen Anderson

dealing with cross-discipline people

Developing a concept:
commander’s intent (from some book) - set an intention so that all stakeholders can buy in

boxes and arrows aren’t a universal language (flow charts tend to not work to communicate with other disciplines)

you have to design before you prototype, otherwise what are you going to prototype

over-sell … go big. designing conservatively is a poor move

harness the power of stories - tell a story instead of a scenario or explanation presentation, more engaging and inspires conversations that everyone can take part in

in your story, something has to happen to your persona/person

your product has a character — give the product a personality, but see it as a supporting character

in your scenario - you need to invoke curiosity, and you need to give it a crisis (exaggerate if necessary, be humorous)