Concept Development for Product Design
Gretchen Anderson
dealing with cross-discipline people
Developing a concept:
commander’s intent (from some book) - set an intention so that all stakeholders can buy in
boxes and arrows aren’t a universal language (flow charts tend to not work to communicate with other disciplines)
you have to design before you prototype, otherwise what are you going to prototype
over-sell … go big. designing conservatively is a poor move
harness the power of stories - tell a story instead of a scenario or explanation presentation, more engaging and inspires conversations that everyone can take part in
in your story, something has to happen to your persona/person
your product has a character — give the product a personality, but see it as a supporting character
in your scenario - you need to invoke curiosity, and you need to give it a crisis (exaggerate if necessary, be humorous)
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