philthy

Classic Design Movements and IxD
Chris Bernard
www.designthinkingdigest.com
slides will be on slideshare

graphic design
three movts that matter a lot (to us): surrealism, de stijl, constructivism

why is bahaus important to us?
it was the first movt to truly focus on design as a craft that could be delivered via repeatable process

bauhaus recognized the relationship between art and technology

principles that apply to us:
gestalt: psychology and placement; emergence, reification, multistability (multistable perception)
pragnanz (all about the structure of information and how the human mind wants to use those structures)
grid - the importance of layout grids
process - sketching

contextual research and ethnography is missing from classic design

collaboration movements, the idea of mashups (in music and in visual art) may be seen as a whole movement 20 years from now

what about accessibility? what about sustainability?

“how people feel is the new black” - we’re in the business of how people feel, this is the new bar, creating the experience of delight and desirability

paul rand - logo designer, his logo manifesto (google it), substitute the word “experience” for logo in his manifesto and it makes a lot of sense

http://www.lovemarks.com